Pop-up Book Fairs… or unfairs!

Position is everything when it comes to a book fair in a mall.

Last Saturday there was a pop-up book fair at our local mall. Initially, there were about 35 authors who had originally promised the organiser that they’d be there. Sadly, several of them cancelled at the last moment and we ended up with around 15 authors.

To make matters worse, the mall had positioned the book fair near one of the less-used entrances, in a closed off area that was darn near invisible unless you knew it was there and went looking for it.

There was no signage either.

Ginny and the organiser bounced around in the walkway, trying to entice people to at least come and look.

It’s amazing how many people are not interested in books. They’d simply say “No!”

So it’s not surprising our South African reading statistics are terrible. Reading should be done at home too. If kids see their parents reading, they’d be more likely to pick up a book. There was an article on EWN two weeks ago that proclaimed “Nearly half of SA children have never read a book with a parent”.

This is unbelievably sad.

Because our book fair was stashed in a well-hidden nook, it meant there were very few feet traipsing around the tables laden with books and other goodies. Some authors tend to entice readers with cookies and brightly wrapped chocolates. I’m not sure why they do this—Ginny certainly doesn’t—but possibly they think if a potential buyer snags a chocolate they’ll feel obliged to stay a little longer, read the back of a book or two and maybe even buy one.

The authors were not pleased with the lack of customers. Ginny used the quiet time to prowl around the tables and check out the other books. She came across a totally delightful, award winning story called ‘Smelly Cats’ written by a young girl named Stacey Fru. She wrote it when she was only seven. It has charming illustrations and the story is awesome. Stacey, now twelve, has written several more books and, amongst other things, is a motivational speaker. Check her out on Facebook to see just how fabulous she is.

Ginny’s mum bought Smelly Cats as a birthday gift for Isabella—her great grand-daughter (Ginny’s granddaughter) who is turning seven this year. We know her mum will read it to her, and soon she’ll probably be able to read it herself.

Judy Skeggs aka Ginny’s mum chatting to actress Milan Murray, who also writes kids books.

Take time out to read to your children please people.

Sibo

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