A couple of months ago (sjoe – so long – time really does fly) I told you I’d found out about a weird way to make money.
Called crowdfunding – remember?
When lots of people give small amounts of money towards a project in order to make it happen.
My friend Ginny is actually doing one of these campaigns and so far they have raised R47,450 towards our book on road safety. That’s not too shabby hey?
Their tipping point – this is the amount of money that you have to raise to be able to keep all the money that you have already raised towards the project – has long since been passed.
In their case, they want to raise R140,000 in order to print 3000 “Sibo Looks Right” books on road safety and give them out free to schools and libraries around South Africa. Their tipping point was R25,000. When they reached that amount they knew they would be able to make an e-book which they will be able to share with many kids and their parents around the world – never mind only in South Africa.
Thanks to an incredibly generous donation from Nash Nissan in Alberton they passed this tipping point in just three days of starting their campaign. How awesome. These guys really care about kids and road safety.
You could donate too – if you wanted to. They call them “rewards” and for just R100 you could get your name written in the back of the book to show that you care. You’d also get the e-link to the book to read and share.
This is cool – another of the “rewards” is if, for instance, you had a motor dealership – you could have your logo in the book. And maybe challenge other dealers that you know to also contribute towards the project. It’s only R300 – not that much to show that you really care about road safety. Hey? These are great marketing opportunities. Even if we only reach the R80,000 mark – we’ll be printing 1000 books. Then you could have some of the real books to distribute to your local school – with your logo on it.
Check it out. You might also want to raise funds like this one day.
Remember, in the meantime… look right, look left and look right again before crossing the road.
Be safe,
Sibo